That list of people whom we don’t know at the end of a TV show – should we do away with it? The team of a friend who works for a current affairs show has discarded the practice of running a credit roll. Her boss explains it as a trend even in the United States.
In the Philippines, most programs still run a credit roll – but how hastily! The pressure to quickly fill the gaps, one show after the other, has made the credit roll the easiest thing to drop or compromise. We fail to see how it educates the viewers and holds the people behind a show accountable.
The credit roll’s biggest contribution is to make all of us realize that a show is not the work of only one or a few on-cam stars. It is the work of a team that includes producers, production assistants, camera crew, graphics artists, and video editors. In a country where people, in poverty and despair, tend to cling to stars as their supermen and wonderwomen, credit rolls teach us that they aren’t. The work of a single star? More of a constellation.
The credit roll also reminds the production team of this. This will make them own the show – and boost their morale in more rewarding moments, hold themselves accountable in times of trouble, and pressure them to keep their names respectable at all times.
The credit roll is not an irrelevant appendage. As Malcolm Gladwell would put it in ‘The Tipping Point,’ it is one of the little things that can make a big difference.
ferns
November 9, 2010
tama ka sa sense of ownership. yan kasi ang dilemma sa mga raketero sa media. pag minsan, basta makapagproduce lang at makuha ang pera after, pero ang quality, nagsasuffer.
lordpaterno
November 9, 2010
Di ko naisip yang point tungkol sa ilang (o maraming?) raketero. Oo nga ‘no. Salamat sa pagdadagdag niyan! Ni-revise ko ang last sentence ng fourth paragraph dahil sa sinabi mong yan. 😀
Anonymous
November 10, 2010
Pansin ko sa mga newscast po ng ANC walang credits. Hindi ko lang po alam kung meron pa sa free TV na ganyan din.
lordpaterno
November 10, 2010
Sa free TV meron pa naman. Minsan nga lang sobrang bilis. Hehe! 🙂 Salamat sa feedback!
Ryan Greatuno® (里安)
July 14, 2011
I used to work sa isang popular noontime TV program, we look forward to December 25 and December 31 (taped episodes) and January 1 (live episode) yan lang ang tanging araw na may credit roll ang show na yon and ang bonus may TV xposure pa ang lahat.
Naalala ko ang isang pagkakataon sa isang ordinaryong araw, kung saan nag undertime daw ang show, ipinasok ang credit roll hanggang matapos ito. Pero araw-araw , overtime ang show na yon, sa dami ng commercials.
thewideshot
July 15, 2011
Grabe naman yon! Sana man lang habang extro gawin na lang parang crawler ang credits hehe di ba?