Without misplaced negativity, ‘it’s more fun’ in PHL

Posted on January 7, 2012


The government’s new tourism slogan, “It’s more fun in the Philippines,” is now a meme that some Filipinos unfortunately morphed into another tool for self-deprecation.

I agree with them: We’ve lots of ugly places, absurd practices, and corruption in government — valid reasons to be sarcastic saying, “It’s more fun in the Philippines.” That is the ridiculous truth. I, as a journalist, should be one of the first to expose these. But there is a time and place for everything.

The Department of Tourism (DOT) wants Filipinos to own the slogan, personalize it, spread it online, and create a buzz about the Philippines worldwide. The DOT banks on our positive vibes.

Granted: We love to make fun of ourselves, and put ourselves and our country down in the process. But can we not hijack the new slogan, please?

Posted in: Current Affairs